The Coffee House Roasters C-Store Connection

After hearing from many convenience store owners who wanted to connect with their customers on Facebook but didn’t know how to get started, we decided to help by writing this step-by-step guide to creating a Facebook page:

A Facebook Page for Your Convenience Store: A Step-by-Step Guide to Getting Started (PDF)

Here’s an article by Aaron Kiel Article reprinted with permission from Specialty Coffee Association of America.

Do gasoline/convenience stores and great coffee go hand-in-hand? In this case, yes. One c-store—with the help of SCAA member Henderson Coffee— receives SCAA’s Golden Cup Award and shares its commitment to quality.

Click the image to download the PDF file of the entire 2 page article.

March 8, 2007

Royal Buying Group, Inc. (RBG) announced today it’s annual vendor service award winners:

The Direct Store Delivered Vendor of the Year award was presented to Boyd Coffee Company’s National C-Store Channel Manager, Vickie Grimes. According to Sharon Porter, Director of Business Development; “Starting in November 2005, Boyd Coffee Company partnered with RBG to provide a specially designed, all-encompassing coffee program. By providing the complete “coffee house” offering of layout design, equipment, service, signage and image graphics, new product introductions, promotional calendar, best class pricing and a rebate program, Boyd Coffee Company has proven their commitment to being a true coffee partner to RBG’s retailers.”

[Photos: (Left) Vickie Grimes - Boyds - C-Store Channel Manager and Sharon Porter - Royal Buying Group - Director - Business Development. (Right) is Dick Tinucci and the RBG tradeshow on 2/15/07 - Temperature 1 degree; with wind-chill -15. Click the pics to enlarge.]

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In the March 2007 issue of industry trade magazine, CSP Magazine, Boyd Coffee Company’s C-Store Channel Manager, Vickie Grimes, is quoted in the article “Upping the Voltage…Will high-caffeine coffees and add-ins jolt java sales?”

Follow the link to read the quotes and download the whole article.
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Two major retailers poised to enter the c-store channel and battle for the convenience shopper. Both Atlanta based Home Depot and UK based Tesco have announced they will enter the c-store channel, beginning in 2006 and 2007. (more info)