The Coffee House Roasters C-Store Connection

Here’s an article by Aaron Kiel Article reprinted with permission from Specialty Coffee Association of America.

Do gasoline/convenience stores and great coffee go hand-in-hand? In this case, yes. One c-store—with the help of SCAA member Henderson Coffee— receives SCAA’s Golden Cup Award and shares its commitment to quality.

Click the image to download the PDF file of the entire 2 page article.

Boyd Coffee Company is proud to share our passion for coffee with our customers, employees and friends, so we’re pleased to introduce The Perfect Cup, a monthly newsletter about all things coffee. Each issue of The Perfect Cup will be filled with coffee growing and roasting facts as well as tools to help you brew a delicious cup of coffee. We hope it will be a fun and interesting way for you to learn more about our coffees, from origin to cup.

We also welcome your suggestions for articles and stories you’d like to see in The Perfect Cup. Or, if you have questions about coffee or coffee brewing, we’ll try to respond to them in the newsletter. Send your ideas or questions to perfectcup@boyds.com.

March 8, 2007

Royal Buying Group, Inc. (RBG) announced today it’s annual vendor service award winners:

The Direct Store Delivered Vendor of the Year award was presented to Boyd Coffee Company’s National C-Store Channel Manager, Vickie Grimes. According to Sharon Porter, Director of Business Development; “Starting in November 2005, Boyd Coffee Company partnered with RBG to provide a specially designed, all-encompassing coffee program. By providing the complete “coffee house” offering of layout design, equipment, service, signage and image graphics, new product introductions, promotional calendar, best class pricing and a rebate program, Boyd Coffee Company has proven their commitment to being a true coffee partner to RBG’s retailers.”

[Photos: (Left) Vickie Grimes - Boyds - C-Store Channel Manager and Sharon Porter - Royal Buying Group - Director - Business Development. (Right) is Dick Tinucci and the RBG tradeshow on 2/15/07 - Temperature 1 degree; with wind-chill -15. Click the pics to enlarge.]

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BOYD COFFEE COMPANY EXHIBITS AT THE WESTERN PETROLEUM MARKETERS TRADESHOW FEBRUARY 20TH- 22ND – LAS VEGAS

Boyd Coffee Company was one of 290 companies exhibiting at this years WPMA Tradeshow. Total attendance for the show was 3,234.

Hi Rev™ continues to be a show favorite along with new flavors. New graphics for Coffee House Roasters™ were displayed. A continuous loop flat screen presentation of products, graphics and merchandising materials visually displayed Boyds corporate capabilities.

For further information about the WPMA go to www.wpma.com

[Click to enlarge photo - Left: Jeff Loff, KAM Texas. Right: Rick Mason, GSM Utah]

In the March 2007 issue of industry trade magazine, CSP Magazine, Boyd Coffee Company’s C-Store Channel Manager, Vickie Grimes, is quoted in the article “Upping the Voltage…Will high-caffeine coffees and add-ins jolt java sales?”

Follow the link to read the quotes and download the whole article.
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