The Coffee House Roasters C-Store Connection

Coffee House Freezers®Hi-Rev®French Vanilla

FACT:
Hi-Rev®is the most successful product launch in Boyd Coffee Company history!

FACT:
French Vanilla is the number 1 flavoring!

FACT:
Not everyone likes the flavor of coffee but likes MORE CAFFEINE!

SOLUTION:
Coffee House Freezers®Hi-Rev®French Vanilla with TWICE the caffeine!

MERCHANDISING:
Menu insert, custom pole sign

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Capitalizing on the popularity of lemonade — not to mention the color neon green — we introduce Sour Apple Lemonade Freezer!

TREND:
Fruit flavor explosion — Jolly Rancher® drinks

PLACEMENT:
Replace current fruit flavor, but keep Hi-Rev®
Mocha in 2nd bowl

MERCHANDISING:
Small window poster with adhesive, menu
insert, custom pole sign

FINDINGS:
“Consumers seek variety and respond to
‘something new’ in the way of foods…”

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Coffee House Roasters Iced Coffee!
Iced coffee offers a delicious, thirst-quenching coffee alternative.

DON’T MISS THIS EXCITING TREND!
Take advantage of heavy iced coffee television advertising by McDonald’s and Dunkin’ Donuts

As overheard from industry retail leaders at this year’s Convenience Store News
Future Forum:
“I would drink this everyday!”
“Wow! Where can I find this?”
“Call me, I want this in my stores!”

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